Dolce & Gabbana knows the significance of customer engagement and is decisive about growing customer loyalty even more.
Dolce & Gabbana, as a leading luxury brand, chose Shopi Retail solutions to empower its sales associates and gave the brand a new start in terms of new generation shopping within its 11 stores in the GCC region. 90 sales associates are now taking advantage of the Assist app that Shopi retail platform has to offer.
Dolce & Gabbana’s need for capturing customer data and the desire to display all its inventory with rich media in the store are now fulfilled with the Shopi’s Assist solution. The main goal of the project was enabling the brand to empower its store associates with product information, customer insights and knowledge of their real time KPIs. The brand’s sales teams are now able to not only access all the data about the existing customers in the fastest way possible, but also capture and segment data about the new customers’ right there on the aisle.
Considering this innovative and practical step Dolce & Gabbana has taken, it’s only safe to say that brand has become more customer centric providing premium customer service to its high segment clients. Shopi, as a pioneer in Omnichannel retailing, is proud to empower the sales associates who are not only the in-store ambassadors of Dolce & Gabbana, but also the cornerstones of sales increase and customer loyalty.
While taking priority in pleasing its customers, Dolce & Gabbana enabled the sales staff to access the entire product inventory instantly and to see the store stock as well as other store’s stock right away, leading the brand to ensure a richer and a seamless customer experience with the deployment of Shopi Retail Solutions.