For the past few years retailers were intuitively aware that acquiring and integrating new technologies were the most critical steps to take in order to be aligned with  the future of retail. However, the decision making processes were long as the digitalization of retail was still a vague concept and the expected return on those […]

They say you can’t please all the people all the time. In a world that changes technologically and, socially and politically almost every day, these words could appear to be obviously true. In recent years more focus has been put on researching the demographics that form society – who people really are – than ever […]

If you have ever made a purchase after browsing on your smartphone only to learn that the store you are standing in does not stock that item, you will relate to how frustrating a non-omnichannel retail experience can be In 2019, while 73% of customers use multiple channels during their shopping journey, only 7% shopped […]

Industry leaders state that currently an impressive 86% of retail sales in the US take place in brick and mortar store (1). The consumer of 2019 is more technologically enabled than ever before. 53 % of these sales are digitally influenced (1). This means that the average consumer is shopping with mobile device in hand. […]

Whether it is an intuitive website or a retailer who can electronically showcase its entire product range over a range of in-store digital devices, the race is on for retailers who truly want to harness the power of digital services on and off-line sales. It is now seen as crucial that companies transform themselves digitally […]