Understanding Shoppers across the Generations

They say you can’t please all the people all the time. In a world that changes technologically and, socially and politically almost every day, these words could appear to be obviously true. In recent years more focus has been put on researching the demographics that form society – who people really are – than ever […]

Digitization, Digitalization and Digital Transformation – what they are and how they can save you

Whether it is an intuitive website or a retailer who can electronically showcase its entire product range over a range of in-store digital devices, the race is on for retailers who truly want to harness the power of digital services on and off-line sales. It is now seen as crucial that companies transform themselves digitally […]